J&K Government today entered into a strategic partnership with Flipkart by signing an MoU with the e-commerce marketplace to bring local Handloom and Handicraft products into e-commerce platform for their promotion. This meaningful initiative will provide forward linkage business opportunities to the artisans and weavers for their handloom and handicraft products in J&K. Benefits to the artisans will percolate directly to them by payment into their accounts.
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